CityMall reached operational break-even in FY25 after reworking the group-buying model it launched with. The retailer moved away from its earlier community-led approach and now relies on micro entrepreneurs across more than 60 smaller Indian cities to reach value-conscious shoppers.

Backed by Accel and Elevation Capital, the WaterBridge portfolio company hit the milestone once the new operating structure took hold. Angad Kikla leads the company.

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Credit: Mint