EloElo, a WaterBridge portfolio company, reported Rs 69.5 crore in operating revenue for FY25, all of it from in-app purchases, with losses staying broadly flat. Advertising and promotion was its largest cost, rising about 46% year on year to Rs 59 crore as the microdrama and social entertainment platform pushed user acquisition. Spending on content creators more than tripled to Rs 43 crore, while employee costs held steady at Rs 26 crore.
Founded in 2020 by Saurabh Pandey, the company lets creators run live audio and video streams in several Indian languages and earn through virtual gifting and micropayments.
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Credit: Entrackr