B2B quick commerce platform FairDeal.Market raised $15 million in a Series A round led by Bertelsmann India Investments, with WaterBridge Ventures and the Incubate Asia Fund taking part. The company runs across Delhi NCR and is expanding its retailer base, dark store footprint, and brand partnerships. Founded by Prateek Bansal and Yash Bansal, FairDeal.Market supplies kirana retailers through fast delivery. WaterBridge is an existing backer of the business.

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